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Brand videos are meant to introduce your company to your audience. They should be able to "feel" like they know you after watching it.
Product videos are 4X more likely to be watched over text or pictures alone. They allow you to communicate the benefits and uses of your product in a compelling way.
High quality commercials are the ideal way to promote your brand, product or service to a large audience. These videos are usually backed by ad spend on TV with a goal of increasing brand awareness.